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COMPULSIVE BEHAVIOUR SYNDROME According to Key, subliminal technology has the power to drive many individuals into pathological behaviours - Pioneer ing Hypnotist Dr. Milton compulsive eating and drinking, preferences for nutrition- Erickson was responsible for the ally deficient foods, alcoholism, smoking, a variety of 5 ‘ sexual maladjustments and dysfunctions and a myriad development of a trance inducing assortment of psychogenic illnesses. technique known as "confusion. a Data on the relationship between heartbeats and sug- gestibility reveals that music or voice timed to the rhythm It requires that a person is given "So of the human heart beat - 72 pulses per minute, can affect * 1a ce human behaviour. Hae A " that y ou don ere Experimental a prepared = rr per < ij ing on minute as pacing for drumbeats, music and voice have ahh oe mie 0 0 anyth es . : . been tested in a special theatre with a random audience of own. It's fast, continuous, equiring housewives and husbands. The advertisement was for a that he try to deal with one thing after ee pers —* te pe esults showed that had the analgesic commerci n another, Swi tching around fr om focus fo broadcast to the roughly 30 million people watching the focus. T he hypnotist then calls the the NBC Evening News, five million would have developed : : : headaches within three hours of viewing it. patient's attention to any particular le a ° ° CONCLUSIONS thing, it hardl y matters what. "Democratic" societies are probably more brainwashed G 4 . and controlled by government and economic institutions Eventually something like oven load IS and by the mass media generated culture than any other reached, the patient shows signs of population in the world. . i When people become mentally apathetic, they are more breaking and then the hy Pp notist comes prone to totalitarian solutions. Much unlike the crude, in with some clear relief, some simple brutish systems of totalitarian governments, control sys- instruction, and the patient immediately paral ol are highly sophisticated goes into trance." It would be naive to be shocked at this development We have lived for centuries in a society rooted in obedi- ence to authority, obeying commands we are encouraged to spend, buy and throw away. We are first convinced that we are not controlled. Once vide a real multi-sensory experience. As we become more this assumption is generally accepted and culturally dissemi- isolated, we become more and more alike. There is an nated, the population can be easily manipulated in virtually increasing convergence of tastes, habits, activities and _ any desired direction. lifestyles. We are all programmed by the same machine. Then it simply becomes necessary to persuade people that As a dominant member of the family, the TV provides _ the few rules or controls that exist are in everybody's best models by which real life family members assess each other. _ interest, helping them remain free and uncontrolled. These For over a decade, the ideal two-parent family ruled the TV _ controls proliferate and are accepted as normal, natural sets - 1 Love Lucy, The Nelsons, Father Knows Best. This necessities for the betterment of life as truth is replaced with was followed by the one parent family - The Partridge credibility. Family, My Three Sons, Doris Day, Nanny and the * Professor, and so on. Unfortunately, the fantasy families of then and now are unconsciously accepted as the real thing or as models of what the real thing should be like. There is little doubt that Clarke, E., 1988. "The Want Makers", Hodder & Stoughton, References: television's so-called entertainment provides millions of Sydney. viewers with an education in human values and relation- Key, W.B., 1980. "The Clam Plate Orgy", Prentice-Hall ships, far more pervasive and significant than the socialisa- Sydney. tion or educational processes communicated in schooling. Key, W.B., 1974, “Subliminal Seductions”, Signet Books, New On television, parents, or symbolic parents are always York. active, involved, interesting people. The real-life parent, Peddker, K., 1979. “The Quest for Gia - A Book of Changes", passively stretched out before the tube for a nightly sun- Souvenir Press, ae a. ; bathed in stereotyped imagery, must appear to any child as ie fan See 2nd 1988: “Quiet Giants Behind the Battle of the opposite polarity of all that is good, worthwhile and ‘The Sunday Sun, May 21 1989: “Brand Wars". meaningful in the night's programme schedule. CONCLUSIONS References: Clarke, E., 1988. "The Want Makers", Hodder & Stoughton, Sydney. Key, W.B., 1980. "The Clam Plate Orgy", Prentice-Hall Sydney. Key, W.B., 1974. “Subliminal Seductions”, Signet Books, New York. Peddker, K., 1979. "The Quest for Gia - A Book of Changes", Souvenir Press, London.. The Age, May 2nd 1988: "Quiet Giants Behind the Battle of the Brands”. The Sunday Sun, May 21 1989: “Brand Wars”. 14¢NEXUS OCTOBER-NOVEMBER 1992