Nexus - 0207 - New Times Magazine-pages

Page Content (OCR)

SUBLIMINAL SEDUCTION the conscious mind in order to seduce the odours that enhance sales. Subliminals make Wedges ran a:nneber of gears exw thee deere) subconscious is through anamorphic art. Few movies more exciting, "kick tripping the Thitew 1 page spread fad al hy January = 1972 have ever heard of it, much less recognize it or its audience," as it is called in the movie industry. As in Look, Life and a variety of other magazine. Its potential dangers when they see it. the producer of The Texas Chainsaw Massacre put a picture of a fight at a hockey game, which is _ Thought to have first been discovered by it -pethaps more to the point, - "Subliminal known for its altercations. There doesn't seem to Leonardo da Vinci, it is a technique for distoning Petception is akiller.” = be much to justify the time and money that went @¥t in a precise and geometrical manner which The entry of subliminal persuasion into the into it, particularly since it was perceived for only allows the image to come back into focus when Political arena is extraordinarily frightening. two to three seconds by most readers. viewed through an anamorphoscope - usually a Virtually all political candidates who can afford ‘Among the many perceptual tricks at work in polished cone or cylinder. There is ample a good ad agency have the word sex and perhaps this ad, is the retouch of the name of the hockey evidence that the subconscious immediately sees some of the other embedded in their campaign glove's manufacturer, located in the foreground of and brings the picture into sharp resolution even posters. Those using subliminals are not the ad. Those who smoke usually perceive the though it may be unnoticed and incomprehensible guaranteed to win. Indeed, it's rare that the word to be Cooper - the actual manufacturer of the _ ' the conscious mind. eeeins eaeely tice sleet sania iat ee glove. But the word has been carefully retouched Virtually everywhere you go you are constantly _ Bet out the vote." But anyone who doesn't use to read Cancer. And those who do not smoke being assaulted by subliminal programming. SUbliminals is almost destined to lose, according almost immediately read the word as it has been Radio programs have subliminal messages for toDr. Key. . retouched. listeners to "Let your eyes close and your muscles Sex a the margarine ad. Sex on a Howard Why did the advertisers go to the trouble to _Telax.” ae ills _ = ee _— re — and subliminally embed the word Cancer in a cigarette Not only are there subliminals on the radio, the i ie fata a I'm potahers si rien advert? It's possible that the agency was trying to background music of some department stores, in calieietlacs eaadioun plannin; ar Wusiess ie convey the meaning that Benson & Hedges had the newspapers, on television, and in all the print niet aa = cuits Bh tr ae somehow won a victory over cancer - a cruel hoax media, but if you are ever arrested and given the unsuspecting populace ry if that was their point. But more likely, they were third degree, it may be with the aid of a third panty ae 8 = a ae appealing to the self-destruct mechanism most - two cops and the voice of an unseen (and bill i. ty os ‘2 k Z ma ape ms bg os rene people have to some degree or another. For as probably unheard) person subliminally beckoning "That hi a c "Al _—_ fon rs advertisers well know, death sells. you to "confess" and "get if off your chest.” Seine “4 hae oe . Advertising has made use of similar motifs in a Some bakeries are now using special odors to A ew In Lincoln's beard? Come on. Why? subtler, subliminal fashion - with a style that sells. lure you, like a moth to the their goodies. Candy — One of the most beguiling ways of bypassing stores do the same thing with specially designed APRIL-MAY 1992 64¢NEXUS