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ulated into signing his insurance policy. The Hare Krishnas, operating in most US airports, use what I call SHOCK AND CONFUSION tech- niques to distract the left brain and communicate directly with the right brain.. While waiting for a plane, I once watched one operate for over an hour. He had a tech- nique of almost jumping in front of someone. Initially, his voice was loud then dropped as he made his pitch to take a book and con- tribute money to the cause. Usually, when people are shocked, they immediately withdraw. In this case, however, they were shocked by the strange appear- ance, sudden materialisation and oud voice of the Hare Krishna devotee. In other words, the people went into an alpha state for security ecause they didn’t want to con- front the reality before them. In alpha, they were highly sug- gestible so they responded to the suggestion of taking the book; the moment they took the book, they felt guilty and responded to the second suggestion: give money. We are all conditioned that if someone gives us something, we have to give them something in return - in that case, it was money. While watching, I was close enough to notice that many of the people he stopped exhibited an outward sign of alpha - their eyes were actually dilated. The big question about subliminals is: do they work? And I guarantee SUBLIMINAL j \ vA you they do. Not only from the PROGRAMMING u response of those who have used my tapes, — but from the results of such programs as the My attorney obtained copies of the patents which I gave to some talented Hollywood sound engi- neers, asking them to create a new technique. They found a way to psycho-acoustically modify and synthesize the suggestions so that they are projected in the same chord and frequency as the music, thus giving them the effect of being part of the music. But we found that in using this technique, there is no way to reduce various frequencies to detect the sublimi- nals. In other words, although the suggestions are being heard by the subconscious mind, they cannot be monitored with even the most sophisticated equipment. If we were able to come up with this technique as easily as we did, I can only imagine how sophisticated the technology has become, with unlimited government or advertis- ing funding. And I shudder to think about the propaganda and commer- cial manipulation that we are exposed to on a daily basis. There is simply no way to know what is behind the music you hear. It may even be possible to hide a second voice behind the voice to which you are listening. The series by Wilson Bryan Key, Ph.D., on subliminals in advertising and political campaigns well doc- uments the misuse in many areas, especially printed adver- ;" tising in newspapers, magazines, and posters. Subliminals are hidden suggestions that only your subliminals behind the music in department stores. subconscious perceives. They can be audio, hidden behind Supposedly, the only message is instructions to not steal: music, or visual, air-brushed into a picture, flashed on a one East Coast department store chain reported a 37% screen so fast that you don’t consciously see them, or clev- reduction in thefts in the first nine months of testing. erly incorporated into a picture or design. A 1984 article in the technical newsletter, “Brain-Mind Most audio subliminal reprogramming tapes offer verbal Bulletin”, states that as much as 99% of our cognitive suggestions recorded at a low volume. I question the ef fi- activity may be “non-conscious,” according to the director cacy of this technique - if subliminals are not perceptible, of the Laboratory for Cognitive Psychophysiology at the they cannot be effective, and subliminals recorded below University of Illinois. The lengthy report ends with the the audible threshold are therefore useless. The oldest statement, “these findings support the use of subliminal audio subliminal technique uses a voice that follows the approaches such as taped suggestions for weight loss and volume of the music so subliminals are impossible to the therapeutic use of hypnosis and Neuro-Linguistic detect without a parametric equaliser. But this technique is Programming.” and whan Tow F ntad te ~ lina af SUBLIMINAL PROGRAMMING Subliminals are hidden suggestions that only your subconscious perceives. They can be audio, hidden behind music, or visual, air-brushed into a picture, flashed on a screen so fast that you don’t consciously see them, or clev- erly incorporated into a picture or design. Most audio subliminal reprogramming tapes offer verbal suggestions recorded at a low volume. I question the ef fi- cacy of this technique - if subliminals are not perceptible, they cannot be effective, and subliminals recorded below the audible threshold are therefore useless. The oldest audio subliminal technique uses a voice that follows the volume of the music so subliminals are impossible to detect without a parametric equaliser. But this technique is patented and, when I wanted to develop my own line of subliminal audio cassettes, negotiations with the patent holder proved to be unsatisfactory. Final chapter to be continued in Nexus Vol.2, #3 (April/May 1991) NEXUS - 25 FEBRUARY 1991 *- YEAR BOOK